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Final project - Intellectual property (the ethical implications of Essay - 1
Last venture - Intellectual property (the moral ramifications of record sharing) - Essay Example Record sharing, particularly of music do...
Tuesday, August 25, 2020
Final project - Intellectual property (the ethical implications of Essay - 1
Last venture - Intellectual property (the moral ramifications of record sharing) - Essay Example Record sharing, particularly of music documents, is prominently named as robbery, theft or free-riding. A top to bottom glance at music document sharing shows excellencies of kinship and friendliness among clients. This investigation targets deciding if record partaking when all is said in done is bad habit or virtual. This investigation likewise attempts to comprehend the impulsion of music sharing. Taking a gander at the moral ramifications of licensed innovation, we saw in the year 2004, there were around 70 million individuals who effectively took an interest in online document sharing. As indicated by detailed survey that conduced by the CNBC News in the year 2009, roughly 58 % Americans were associated with document sharing and in American standards; this is satisfactory to improve their insight and delight. They are the normal supposition in UK that if an individual possesses the music CD and offers it with a predetermined number of companions and associates it can not be named as taking of protected innovation. Consequently, this kind of sharing expanded to the degree of 70% inside the age section of 18 to multi year olds (Silverthrone 65). Production of psyches reflects as new ideas, thoughts, creations, scholarly and masterful work, for example, compositions, artworks, images, pictures and plans where it can suitably be named as a protected innovation. It tends to be partitioned into two segments:â a) Industrial property which included trademarks, plans and b) Copyright looking like books, sonnets, radio plays, screen plays, films, narratives, music, artworks, drawing, photography and PC software.â The previously mentioned manifestations go under the domain of duplicate right act. In this regard, we may incorporate developments and manifestations made by the neighborhood networks, as their social legacy is a piece of licensed innovation (Greenhalgh and Rogers 135). Renowned Software Foundation built up byà Richard Stallman,â he has the view that the term licensed innovation in its more extensive
Saturday, August 22, 2020
Australian Financial Accounting Standards Board
Question: Examine about the Australian Financial Accounting Standards Board. Answer: Presentation: Administrative condition for money related announcing AASB has distinguished certain particular money related instruments in the open segment that incorporates the exceptional drawing rights, cash available for use and financial gold. The International Financial Reporting gauges has off late proclaimed the interview paper that has looked for criticism with respect to the perspectives of people on representing the three distinctive open area instruments in the open part (Aasb.gov.au., 2016) Changes and improvement AASB has likewise presented distinctive global open bookkeeping rules that can be used by various open segment specialty units in Australia. The specific rules can help during the time spent assessment of the monetary instruments. Likewise, the AASB has additionally proclaimed various remarks and recommendations that may maybe help during the time spent improvement of the compelling arrangement of bookkeeping to maintain diverse money related instruments of the open division (Aasb.gov.au., 2016). Changes in the measures Universal: Australia and Korea together assistance in the improvement of the consistency of worldwide bookkeeping AASB alongside the Korean Accounting Board is accepting adequate activity to help and distinguish various difficulties in the IFRS measures. Once more, the procedure of recognizable proof of the difficulties by the board individuals from the AASB can help in decrease of the holes just as untrustworthy apportions that are conveyed by various firms. In any case, the Korean Accounting Standard Board basically proclaimed the usage of various bookkeeping medicines that may maybe help with doing correlation between the money related assertions of the Korea and the Australia (Aasb.gov.au., 2016). The brought together framework in this way can help during the time spent decrease of the holes that thus can lessen the procedure of assessment assortment of partnerships. Once more, the seat of the IASB advisory group proclaimed that the examination document on the KASB and AASB essentially aids procedure of unraveling the whole arrangement of the IFRS in various dialects. The exploration additio nally reveals insight into essentialness of the basic language during the time spent setting the principles (Aasb.gov.au., 2016). Be that as it may, the current research has worldwide applications and not only for the IFRS in Korea just as Australia. The procedure additionally includes various suggestions for the International Accounting Standards Board (IASB) that alludes to the decrease of the all out number of assorted terms of probability and improvement of direction for explanation of significance. In this way, the bookkeeping framework can likewise be utilized in maintaining the partnerships in planning proper money related assertions. Alterations in AASB 2 as on 21/07/2016 The current changes to the AASB essentially proclaim the modifications that may maybe aid differing share based installments (Australian Accounting Standards Board (AASB) - Home., 2016). Once more, the issue of the AASB 2016-5 pronounces various kinds of measures that the company may potentially use for the offer based remuneration. In any case, the corrections to the AASB 2 likewise referenced the diverse vesting and non-vesting conditions for the offers that can be settled as money (Aasb.gov.au., 2016). The order of the offer based installments for the new repayment, change from money settled to value settled. The revisions on the AASB 2 will be appropriate from the period as on first January 2018. References Australian Accounting Standards Board (AASB) - Home. (2016). Aasb.gov.au. Recovered 24 August 2016, from https://www.aasb.gov.au/ Aasb.gov.au. (2016).Aasb.gov.au. Recovered 23 August 2016, from https://www.aasb.gov.au/News/Amendments-to-AASB-2?newsID=193505 Aasb.gov.au.. (2016). Aasb.gov.au. Recovered 24 August 2016, from https://www.aasb.gov.au/News/Australia-and-Korea-take-lead-job in-improving-consistency-of-worldwide accounting?newsID=193507 Aasb.gov.au. (2016). Aasb.gov.au. Recovered 24 August 2016, from https://www.aasb.gov.au/News/Public-segment explicit monetary instruments?newsID=193506
Sunday, August 9, 2020
Rewriting And Editing The Answers 3 Example
Rewriting And Editing The Answers 3 Example Rewriting And Editing The Answers 3 â" Coursework Example > 10/05/2011Fire Rescue Services Authority monitors and takes measures to control and minimize the probability of occurrence and impacts of unfortunate events that result from fire outbreaks. What are the intentions of a Fire and Rescue Management Plan? The intentions of fire and rescue services are to control and minimize the probability of occurrence and impacts of unfortunate events that result from fire outbreaks. Their services have been improved through reforms courtesy of the Integrated Risk Management Planning (IRMP). They also have an intention of significantly reducing deliberate fires and deaths resulting from fires. In their operations they intend to carry out evaluations of risks that community, heritage, economy and the environment face. After carrying out evaluations, they flexibly use their resources in providing response and protection measures that adequately address the challenges faced. Through dependence on the foundation provided by IRMP, Fire and Rescue author ities intend to deliver the exceptions of the government to the public in order to address the local communityâs needs. The authority intends to provide efficient and effective service delivery to communities. In order to realize that it intends to depend on the relationship between response, protection and prevention. Within IRMP, a balance between the three approaches is based on robust as well as up to date data risk which reflects local, national and international research. The authority intends to have an effective information exchange between it and the respective area partners through outcome evaluation of the delivered programs. Current risk management plan in LondonThe London fire risk assessments is one of the current risk plan and carries out an assessment of the activities of a premise and makes appropriate arrangement for effective planning for monitoring and reviewing of protective and preventive measures. The plan identifies hazards and fire risk controls and does a review of the adequacy of the management plan against fire risks. It estimates fire risks using the following classifications: low; medium; high. It also determines the tolerability to fire risks using a three point classification: acceptable; tolerable and unacceptable. It prepares a fire safety management plans with objectives of improving controls on fire risk. It also ensures that fire controls and risk assessments are up to date and effective. What are the Key Objectives of Risk Management? The 2008-11 risk management plan has a key objective of reducing the consequences and number of emergency accidents. This objective was determined by the Lancashire fire and Rescue Service and for the 3 years period, it aimed at increasing the response capabilities. One way of achieving the increase was to work closely with agencies that they partnered with. It also ensured that arrangements for emergency response are in all circumstances resilient. What are the five key objectives of La ncashireLancashire fire authorityâs key objective is to reduce the impact of peopleâs activities on the environment. The environment faces high degradation from numerous human activities which need to be controlled. So as to ensure that it manages the environment well, the authority has reduced the amount of carbon dioxide released into the atmosphere from its activities.
Saturday, May 23, 2020
Danteââ¬â¢s Devine Comedy Inferno Canto XXVI Essay - 2037 Words
Of the Medieval Texts, Danteââ¬â¢s Inferno, gives readers insight into a poetically described version of Hell that is full of punishment and evil. Dante travels through purgatory speaking with various shades as well as converses with his guide to gain insight on the follies of man. Each Canto describes certain characters and their reasons for being stuck in Hell. Through analysis of the text as well as support from literature written by Sara Sturm, R Bates, and lastly EM Hood, Canto XXVI not only provides insight on Danteââ¬â¢s political beliefs, but also describes the eventual demise of false counselors, as well as those whom are not grateful for their God-Given gifts. First, Dante Alighieri utilizes Canto XXVI to further describe hisâ⬠¦show more contentâ⬠¦Sturm adds a more personal note and claims that ââ¬Å"the poet acknowledges the cityââ¬â¢s wickedness, in terms of which the retribution which he predicts for the city is seen as both inevitable and just, but his personal love for the city of Florence will nonetheless cause him pain when that judgment is carried outâ⬠(Sturm 94-95). What started as a few loosely tied together city states eventually became one of the three largest cities in Italy. This was all happening during Danteââ¬â¢s life, and he cautions that with the fast growth of Florence, several social conflicts such as the gap between rich and poor are widening. Most regarded Florence as the center of the world, however the transition between city state and economically independent city, brought about many gray areas and dirty deeds. To conclude, Dante writes, ââ¬Å"But if the dreams dreamt close to dawn are true, then little time will pass before you feel what Prato and the others crave for you, were that already come, it would not be too soon ââ¬â and let it come, since it must beâ⬠(Inf. XXVI 7-11). Dante is advising the people to watch out. Florence has a high chance of becoming the next Sodom and Gomorrah. From a different political perspective, it is possible that Dante is attacking an important member of the Black Guelphââ¬â¢s, Pope Boniface the VIII, the man who eventually contributes to Danteââ¬â¢s exile. The pope is working to gain control of the city as during the medieval era, the transition
Tuesday, May 12, 2020
Questions On Data Innovation And Its Impact On The Way...
SUBMITTED TO :- AGKILLAH MANIAM SUBMITTED BY :- MANHARPREET SINGH DATE 7/08/2015 Question 1 â⬠¦ Data innovation can change the way business contend .For this reason I ought to view data framework deliberately that is as imperative aggressive systems. This method for authoritative restoration, and as an essential interest in advancements that help an endeavor accomplish its key destinations. The key part of data framework includes utilizing data innovation to create items, administration and abilities that give a schefenacker vital points of interest over the focused drives it confronts in the worldwide commercial center. This data vital data framework, data framework that bolster and shape focused position and methodologies of schefenacker. The mixed bag aggressive vital can be created to help a firm these focused powers. Turned into a most minimal maker of item and administrations. Discover approaches to help suppliers or clients lessen their expenses. Slanted the expense of contenders. Create approaches to separate items and administrations from contenders. Diminish the separation points of interest of contenders. Find better approaches for working together. Schefenacker has authorized space on the manufacturing plant floor for five new creation cells. It uses to fabricate and grow new items and administrations. This will help organization to enter new markets and business sector fragments and set up new business arrangements. This helps the organization FindShow MoreRelatedImpact Of Information Technology On Banking Sector1417 Words à |à 6 PagesImpact of Information Technology in Banking Sector Vaishnavi Peddu, peddu1v@cmich.edu BIS 625 Research in Information Systems College of Business Administration, Department of Business Information Systems Central Michigan University Mount Pleasant, Michigan 48858 USA Introduction Globally information Technology is recognized as a key element in financial development in many countries around the world over past decade. Various advancements have taken place in the banking sector in the point ofRead MoreThe Effect Of Leadership Styles And Organizational Structures On Innovation965 Words à |à 4 PagesLeadership Styles and Organizational Structures on Innovation Introduction Currently, organizations are immersed in a dynamic and competitive environment. Changes in technology and markets, products and services, and changes in consumer preferences are an integral part of such environment. For example, companies are inventing various products while advancements in information and communication technologies (ICT) are continuously changing the ways and channels of product production and delivery (GreenhalghRead MoreKey Enterprise Tech Trends For 2015 And Beyond By Eric Knorr1564 Words à |à 7 Pages 1. Introduction 2. Questions 2.1. Using the ââ¬Ë9 key enterprise tech trends for 2015 and beyondââ¬â¢ by Eric Knorr, select, rank and compare your top five trends. Discuss the reasons for your ranking? The below listed topics are ranked and compared accordingly to the argument of innovation and global need. The given reasons generate reasonable understanding of the trends and their importance in enterprise systems: 1. The triumph of the public cloud- I ranked this trend first because I believe itRead MoreWhat Do We Discover? Essay1349 Words à |à 6 PagesEnormous Data is a term connected to information sets whose size is past the capacity of ordinarily utilized devices to catch, oversee and prepare the information inside of a middle of the road slipped by time. Yet, Data-distribution center is a gathering of information stores speaking to recorded information from various operations in the organization. It implies Big Data is gathering of huge information in a specific way yet Data-distribution center gather information from various division ofRead MoreThe Global Environment That Directly Influenced Nayar s Need For Innovation Essay889 Words à |à 4 Pagesglobally. He utilized his discovery skills to inspire innovation, analyzed the factors in the global environment that would directly affect the expansion of the company, and developed a strategy to turn his company into a global leader in the IT industry. In this assignment, I will identify the factors in the global environment that directly influenced Nayar s need for innovation, explain how the five discovery skills can be used to impact innovation in an organization, evaluate Nayar s use of theRead MoreThe Difference Between Innovation And Change849 Words à |à 4 PagesQuestion1: What is the difference between innovation and change. Give some example of each. In a business environment, innovation is understood in two ways; more explicitly, it clearly distinguishes itself from closely associated concepts like word and more broadly, it includes change. Innovation is considered as both a separate product and outcome or as a process. Innovation as an outcome defines the contextual, structural, and process conditions under which a firm innovates. Therefore, it is intendedRead MoreGoogles Code Of Conduct1473 Words à |à 6 PagesGoogle is the type of company that stands behind the statement ââ¬Å"Don t be evil.â⬠Generally when those words are heard when involving a business, people tend to think about how well the customers will be served. While that s certainly a part of the statement it isnââ¬â¢t the entire meaning. To Googlers it s about providing users with unbiased access to information, focusing on their needs and giving them the best products and services that they can. (ââ¬Å"Google Code of Conduct,â⬠n.d.) Google s Cod e ofRead MoreWeb Based Technology : An Tool Of Globalization1209 Words à |à 5 Pages1. The basic premise of the article is that web based technology is accelerating the pace of innovation today and innovation will become more pervasive in all firms. Assuming this to be true, please give your own cogent reasons with clear examples to support this. Probably the most posed question in business world: Is innovation extends the life of existing or emerging companies in a competitive market? The recent era lives now the most massive cognitive technological progress and notable changesRead MoreMoneyball: Lessons for Business1245 Words à |à 5 Pagesinnovative, you need to be the innovation champion and overcome resistance. Baseball particularly seemed like a very traditional environment which allowed Billie Beanââ¬â¢s radical innovation to lead to significant competitive advantage. His success is achieved through three major achievements: 1) He uses innovation to create a different perspective on a particular market. 2) He creates competitive advantage by using his innovation to pick his resources in a different way. 3) He further enhancesRead MoreResearch Proposal1690 Words à |à 7 PagesCurrently the rate of mobile penetration is over 60% with every one-in-two Ghanaians owning a mobile phone. Mobile SIM cards are now going for as low as GHà ¢1 with mobile call charges dropping as low as GHà ¢.075 per minutes with all mobile operator running a data (internet) service. This phenomenon has been a direct result of the growth in mobile operators witnessed over the past ten years. The increased rate of competition has called for the adoption of effective marketing strategies by these network operators
Wednesday, May 6, 2020
Evil Triumphs but Never Conquers Free Essays
Hakeem Hunter March 27 , 2013 English 3 In literature, evil often triumphs but never conquers. I think that this statement is saying that in works of literature evil might win the battle, as some may say, but it never wins the war. It could also mean that in all literature, there is always two sides. We will write a custom essay sample on Evil Triumphs but Never Conquers or any similar topic only for you Order Now One being good and one being evil. The characters on the evil or bad side usually overpower the ones that are on the good side. I think that this is true because the evil characters are generally portrayed as being very smart and more ahead of the game. I agree with this statement because Iââ¬â¢ve witnessed many things that could relate to this. No matter how far evil might seem to be ahead, at the end of the day there is always fairness. In the literary work The Crucible by Arthur Miller, Rebecca Nurse and John Proctor were accused of being witches. They were then summoned into court even though John Proctor confessed of being an adulterer. He seemed frustrated; he didnââ¬â¢t want to be hung because he was being accused. This example shows that evil triumphs. Dan forth said that his confession has to post on the church door. John immediately changed his confession and followed strongly with the rest of the innocent people to be hung. The evil side cannot conquer the good side. Another example of evil triumphing but not conquering is Abigail. Abigail serves as the spark of hate in the play. She tempts John Proctor into adultery and commits acts against the Puritan Religion. To escape her punishment when found in the unlawful act of dancing she deflects her actions and blames them on others. She has no regard for those whom may be hurt by her accusations of witchcraft on others. It even seems that she takes pleasure in her deception. All those she accuses are innocent, yet she manipulates many into believing her actions are good. Another character that plays, perhaps, the largest role in the play is the Puritan religion itself. It may not have lines itself or have its own body, but the Puritan code was set up in a manner that allowed the greatest evil of all, the judgment and taking of human lives. The religion is served as a holy red herring for the unholy acts of judgment, punishment, and vindictive actions. Puritan religion consistently works against all good in the play. How to cite Evil Triumphs but Never Conquers, Essay examples
Saturday, May 2, 2020
Marketing Plan Australian Corporate Sector
Question: Describe about the Marketing Plan for Australian Corporate Sector . Answer: Overview of the Business Clarinox Technologies Pty Ltd is a Company in Australian corporate sector that was formed in 2001 to offer connectivity technologies for engineers seeking to incorporate the protocols in the devices without generating the algorithms. The firm was a masterpiece of Trish Messiter and Ghokhan Tanyeri who capitalized on the commitments that engineers faced while preparing devices meant to enhance connectivity (Clarinox 2016). The duo focused on developing the connectivity algorithms in the form of software that could be launched into the electronic system of a device and function as an inbuilt protocol. The firm has grown to operate on international platforms with the main office located in Cheltenham, Australia. The business is known for the best products that incorporate the ClarinoxSoftFrame as the primary platform for protocol stack boards necessary for wireless connectivity. The company has produced several brands ranging from simple mobile operating systems to motor wireless vehicl e technologies as well as computer-based installations (Clarinox 2015). Nevertheless, the move to an integrated system with the diversity of application tailored to the needs of users choices and tastes is transforming the corporate technology sector. Product Proposal and Marketing Objectives The need to diversify and unify software for powerful and multidimensional application calls for the creation of unified technology-based brands. Such products are composed of multiple stack frameworks where the user only selects the best option (Oinonen 2014; Steininger et al. 2009). The proposed product is a unified operating system that will be prepared for a major version. The version of the electronic-based software will enable the creation of electronics with multiple launching platforms within the same circuit structure that could be launched as a different operating system based on the preference of the customer. The computer-based software will also carry the algorithms of all the other operating systems by the company in a unified platform such that the users can also choose their preference based on the needs and tasks to be carried out. The product will be called UninoxComp and will be used restrictively for computers. UninoxComp will be considered as a category extension since the company is specialized in such products and the new brand will be an incorporation of several existing products into the single unified software to be executed on the same platform. The product will be associated with several factors related to the market shifts in the technology application across the corporate sector. UninoxComp will be the masterpiece of change since it will offer a diversity of operating systems in a single installation thus eliminating the challenges associated with shifting processes with the existing multiline installations. The product will assist the company to increase the revenue margin by catering for the customers who will desire a unified operating system for a computer application. The application will help the electrical engineers to solve major problems associated with adapting the computer circuits to host several OS as independent platforms for executing users tasks. Therefore, UninoxComp will not only offer a solution for corporate multi-computer application but also assist the organization to have a unified application for their individual computer products. Nevertheless, the product development process will be complicated s ince it will require a higher level of computer programming. The process of creating UninoxComp will involve the merging of antagonistic algorithms that has been the reason why several operating systems exists as independent primary applications. Nevertheless, the unifying process guarantees the formation of the avenues that will not compromise the customer needs as well as the engineers needs for a simplified inbuilt primary application that controls the operation of computers. Situational Analysis Evaluation Macro-environment: PESTLE Analysis The effective performance of the product in the market will depend on nature and trends associated with the external environment (Wiklund, Patzelt, and Shepherd 2007; Arasti, Zandi, and Bahmani 2014; Gupta et al. 2013). Two major macro-environment factors will influence the production of UninoxComp. The product will is set to cater the trends in the market regarding the technological changes. The current need of the customers and corporate entities is a product that can adapt to changing factors in the technology application. The shift to unified communication within the business sector has encouraged the modification of digital platform to cut on cost as well as maximizing efficiency. The development of computers with high speed and large capacity has enabled business corporations to develop effectiveness within the system administration of the firm (Jarke 2008; Vassilakopoulou 2013). However, the need for a unified operating system for computers calls for a sophisticated approach t o the technical needs of companies. The level of technology changes, as well as the shifts in customer needs, demands the company to produce a brand that will incorporate the market elements. The capacity of UninoxComp to accommodate multiple features, applications and platforms will adequately fit within the targeted market regarding the technology-related factors. Furthermore, the other macro-environment factor that will determine the performance of UninoxComp is the economic perspective in the global domain. The recent changes witnessed across the corporate sector are the need to intensify customer relation and improve the profit margin. Such goals need a system that is strategically designed according to the transformations in the respective industries. Therefore, most firms have shifted towards well-developed technology systems that assist in the management process. The computerized evaluations for employee performance, customer relation, and productivity analysis require an advanced system that can integrate diverse applications without increasing the cost of operation and installation. Therefore, UninoxComp comes in as the best option for such needs within the business sector and other industries. It is imperative to note that the political and the legal environment has little implication on the production of the new product since the pre vious products of the company have been approved and used globally and UninoxComp in an integration of some of the computer-based products into a single platform. Evaluation of the Microenvironment: Porters Five Force The performance of the product will depend on the nature of the competing forces such as the position of the customers based on their capacity to afford the product. The bargaining power of the targeted clients will affect the revenue that will be generated from UninoxComp. The customers will also exert pressure on the quality and production team by their constant demand for quality products that adapt to technology changes. The sharing of the market share that is caused by the entry of new firms will affect the profit margin. Currently the company controls 18% of the total market share; however, entry of any business will reduce this coverage, which in turn will affect the profit generated. On the other hand, the production of substitute frameworks with the unified options will change the process of achieving the anticipated income levels (Opresnik and Taisch 2015; Haugen et al. 2008). For example, the introduction of a similar product or another framework that will execute the proc ess as UninoxComp will reduce the degree of customer retention and acquisition. Furthermore, the internal capacity regarding strategic management and market control will assist in positioning the firm and the new UninoxComp in a competitive position. Thus, it is essential for the enterprise to design approaches that will control the intensity of the competitive rivalry in the industry within Australia and beyond. SWOT Analysis Clarinox Technologies Company has experience in the production of technology-based products over the years with a global market, which is a strength that will define the performance of UninoxComp in the targeted market. The company also has substantial market coverage within Australia and globally, which will offer a solid baseline for the establishment of the customer base. The vast capital of operation enables the business to operate on and enjoy the economies of scale. However, Clarinox Company has a high competition from other firms working in the industry on the global scale such as Apple that recently restructured and started to offer their branded software. Nevertheless, there exists an opportunity for greater performance and sound competitive advantage through strategic marketing. Moreover, incorporating customer needs as associated with the UninoxComp option of the unified operating system is will generate high revenue for the company. The firm can also use the existing cust omer database as a marketing platform for UninoxComp to compliment the other selected strategies. It is also decisive to point out that the company is susceptible to poor performance in case another competing firm decides to create a unified operating system that functions in a similar manner. However, keeping the needs of the customers as a primary determinant of the success of the firm will assist in sustaining the anticipated sales. Such objectives can be achieved through constant monitoring and evaluation of the market, which will provide the feedback that will be used to create the update algorithms. Marketing Opportunity The development of UninoxComp is based on the technology trends in the market with a focus on the corporate sector and individuals associated intensive computer users. Therefore, the product is characterized by competition from other operating system providers in the industry. The firm will focus on the corporate sector because the segment has been the baseline for major profit for the company. The marketing department will concentrate on the business using highly developed management systems such as Customer Relation Management, Performance Evaluation, and Output Monitoring systems that require integrated interconnections from diverse locations. However, the firm will also focus on individual users since they have also been part of the market base. The geographical objective of the enterprise will be global dimension since the business has been operating on an international basis. Such a move is essential whenever a company is seeking to control a wider scope of the market, which gu arantees high profits (Contractor, Kumar, and Dhanaraj 2015; Kushida 2011; Qiu and Gupta 2015). Nevertheless, the Australian market will be the baseline for launching the product as well as the sample market for analysis. Furthermore, demographics associated with the targeted market will involve all the organizations within the selected regions and across all the sectors of investment. The selection criteria for interest will determine whether the targeted firm uses a diversity of integrated systems that cannot be supported by a single operating system. The individual clients will be majorly the middle and high-level income earners with an average age between 24 and 45. Moreover, students and learning institutions offering computer and technology courses and units will form part of the targeted market. The population composition for UninoxComp market will be those associated with a great zeal for efficiency and integrated platform for computers. Regular users who embrace new trends in social and business engagements will find the product useful. Furthermore, software developers will also form part of the market since UninoxComp will enable them to debug runtime errors within the same framework and eva luate the performance of their software on diverse platforms. The choice of the targeted market composition has been determined by the need to maximize the market coverage capacity to enhance the profit margin. Product Development and Evaluation UninoxComp is a unified computer-based operating system that is used as the primary software for computers. The product will utilize the features of the companys stack framework to develop algorithms that can accommodate a variety of computer-based software for corporate applications. The product is an extension category since it incorporates several independent products of the firm such as the Wi-Fi interconnection, the Bluetooth integration, as well as electrical protocols. UninoxComp will accommodate a range of user-based programs, which will eliminate the challenges users have been experiencing with some window operating systems that discriminate some installation. The product will be compatible with both the 32-bit and 64-bit operations. UninoxComp will be a unified platform where the user will select the option to launch the activities of the computer system without losing the structural outline. Thus, users will not be inconvenienced with shifting hardware and installations. T herefore, UninoxComp will be an alternative for engineers when designing computer systems as well as for users seeking to use a variety of operating systems during different undertakings. Nevertheless, the production of UninoxComp does not eliminate the existence the other products for computer efficiency and launching within the electronic structure. Moreover, the market testing process associated with the product will be conducted within the Australian market. The choice of is because the country hosts the main headquarters of the company forming the base market. The product will be issued to five selected business firms and a hundred individual computer users, where monitoring and evaluation process through feedback analysis will be executed. However, the testing process will only commence once the product has been registered as the product under development category. Once the testing process has been verified, then the product will be fully registered. The product will be registered with the name UninoxComp as a property of the Clarinox Company. The legal framework associated with the product will include the ownership of the codes, algorithms, and features unique to the process execution. Thus, UninoxComp will be a brand protected with the associated features through a Clarinox-based copyright. Nevertheless, the establishment and documentation of UninoxComp will adhere to the ethical standards, originality, and effectiveness to ensure that the customers value is integrated in the product, which is essential for business integrity (Enderle and Niu 2012). Besides, the testing and launching processes will consider the implication of system failures thus each user selected for market testing will be protected from the risks associated with product failure or malfunctions. It is critical for firms to test new product within a sample market before the universal release into the major market segment. Value Delivery The UninoxComp product will be retailed at a $300 for the corporate version and $90 for the single version. The difference in the capacity of the operation is meant to cater to the needs of the large organization. However, the product will be subject to automatic upgrade whenever necessary without additional costs for the users. The costs associated with the production of the product are the development process of the program instructions and algorithm, which require the programming specialist competencies. Thus, the firm will utilize the existing Azure experts and computer analysts to develop the parent programming process. Since UninoxComp will be the first unified operating system, the competitor pricing is not among the features considered for setting the price of the product. Nevertheless, the Clarinox Company over the years has faced stiff competition from the technology firms producing computer and mobile applications as well as the GPRS service providers. The business is targeting 1 Million corporate unit sales and 5 Million individual sales in the first quarter of the product launch. The projection is based on the 25% of the customer base served by the company across the globe. Such a move will increase the targeted revenue regarding the profit margin by 2% every quarter for the first three years of product introduction if other factors in the market remain at their current level and situation. On the other hand, the product and the market targeted of the firm will involve the consideration of the cost plus as well as the value-based to determine the price. The initial price is based on the cost of production; however, the other considerations based on the market and economic performance will define the nature of the price. The business will incorporate the feedback from the customers and the demand and supply equilibrium to determine future prices. Furthermore, the firm will focus on the accessibility of UninoxComp across the global regions as well as promotional services that will enhance the sales performance through marketing capabilities (Pratono and Mahmood 2015). A part of a direct consultation, the marketing team will consider the social media approach to reach more customers. The firms website under the products section will offer the description of UninoxComp such as the features and the usability. Through the companys website, the clients will be in a position to make an order in the form of purchase request where they can choose the option they prefer. For electronic manufacturers such as the computer-engineering firms across the globe, a representative will assist in delivery through online access within the other regions and physical delivery within the areas where subsequent office branches for the company are set. Since UninoxComp is a technical product offered at lower cost, a direct access to the brand will red uce the cost of production as well as protecting the ownership. The online transaction between the client and the sales department of the firm will be the preferred option. The target for the enterprise is the global market; therefore, the activities meant to access, acquire, and retain the targeted customers will be intensified through online promotions. Promotion and Communicating Value The process of product promotion is complex to undertake especially when the product in new in the market. However, a strategic approach guarantees the success of the firm based on long-term success (Hillebrand et al. 2015; Van Herpen et al. 2011). Therefore, it is essential for corporate companies to ensure that they integrate the needs of the customers as well as setting mechanisms that will gather, evaluate, and apply the feedback for the sake of product improvement (Corley, Jourdan, and Ingram 2013; Van Triest et al. 2008). The Clarinox management will consider a diversified approach to marketing UninoxComp. The firm will use direct communication where the company will contact manufacturing firms seeking to integrate an external operating system within their manufactured products. Such a move has always been part of the strategic approach of the company. Finding a collaborative approach through essential computer manufacturers will assist the firm to establish an indirect link wi th the customers who will purchase the associated computer gadget. On the other hand, the company will use the media approach to informing the public of the existence, use, and access to the product. The major component of the media promotion will focus on the viral Internet-based advertisement across the accessible website for different firms. The business will employ the Google Inc. advertisement services, which has proved a wider coverage across the global dimension. The use of social media platform has become part of the modern trend in corporate marketing (Baethge, Klier, and Klier 2016). The firm will, therefore, incorporate the social media avenues to reach more customers through an informative and persuasive approach. Therefore, the company will use the Facebook fun page to popularize UninoxComp. The firm will also integrate the use of Instagram, Skype, and Twitter to communicate the existence of the new product to potential clients. Moreover, the business will use the official website as part of the essential tool for customer feedback, com munication, and inquiries. Thus, the media will also cover a greater part of the promotional needs associated with UninoxComp. Furthermore, the management will consider the effect of Corporate Social Responsibility as the tool for building the reputation of the firm and the product. The use of CSR has been one of the essential strategies and commitments of firms that have assisted in creating the image of brands of a company. The organization is currently running several CSR programs, but it will consider initiating another program with the full sponsorship of the revenue made from UninoxComp sales. The focus of the communication approach and product promotion will be to inform the customers of the essence of using a unified operating system for a computer application. The firm will dwell on the capacity of UninoxComp to solve the challenges associated with the running of hardware whenever there is the need to execute different system application that is OS biased. Besides, the anticipated level of sales and revenue target will also characterize the product promotion activities. Nevertheless, the marketing t eam will also focus on collecting the customer feedback, which will be instrumental in improving UninoxComp architectures and usability through regular system upgrades. Budgeting Overview and Projections Table 1: Summary of Budget Allocation for the First Four Quarters of Product Launch Budget Factor Description Cost (4 Quarters in $) Product Designing and Development The cost includes the process of developing the product as well as setting up the software versions 25,000 Product Piloting, Testing, and Initial Operability Research The cost involves market testing within the Australian market and the collection of the necessary feedback for product improvement 6,000 Official Website Upgrade The upgrading of the website to include the new product and its features 3,000 Social Media Upgrade The inclusion of the advertisements associated with the product 3,500 Direct Product Promotion and Advertisement The cost involves the direct consultations with potential firms and individuals where necessary 9,500 Corporate Social Responsibility program for the product Establishment of community-based support program 90,000 Market Performance Monitoring and Evaluation The cost associated with an intermittent research to evaluate the market performance of the firm and the product after the third quarter 12,000 TOTAL 150,000 Fig. 2: Anticipated Sales for the First Four Quarters of Product Launch (in Millions) References Arasti, Z., Zandi, F. and Bahmani, N., 2014. 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